Notable Projects & Experience

EFB Research has led multi-country qualitative studies for some of the world’s most recognized brands, helping them understand the cultural nuances and consumer behaviors across Mexico and Latin America.

• Coordination of international studies for Coca-Cola, Unilever, Nestlé, and Disney
• Exploration of consumption habits, lifestyle trends, and brand positioning
• Execution of methodologies tailored to local markets while meeting global standards
• Delivery of strategic insights for global and regional marketing teams

To better understand new generations, EFB Research developed creative, culturally relevant qualitative techniques specifically designed for Millennial and Gen Z audiences.

• Creation of new digital-native qualitative approaches
• Application of innovative methods for global studies targeting young consumers
• Deep psychological and behavioral analysis of modern lifestyles and motivations
• Integration of hybrid methodologies: online activities, mobile diaries, and social listening

EFB Research moderates high-level discussions with executives as easily as in-home sessions with everyday consumers, ensuring high-quality data across diverse audiences.

• Moderation of B2B interviews with senior executives, industry specialists, and decision makers
• Focus groups and in-depth interviews with B2C consumers across all socioeconomic levels
• Usability tests, product evaluations, and exploratory category work
• Ethnographies and contextual research in real-life environments

Our research spans a wide range of complex and highly regulated industries, providing clients with strategic insight rooted in cultural understanding.

• Health & Pharma: biotechnology, immunology, allergies, medical devices, OTC
• Food & Beverage: infant nutrition, dairy, oils, ready-to-drink, culinary products
• Media & Entertainment: TV, radio, digital, social platforms, streaming
• Automotive: model clinics, feature evaluation, competitor benchmarking
• Banking & Finance: CX, financial behavior, brand perception
• Retail & Shopper: category insights, packaging, purchase drivers
• Luxury & Lifestyle: premium consumer expectations and aspiration mapping