EFB Research is a boutique qualitative research consultancy with 22+ years of experience helping global brands understand the motivations, emotions, and cultural dynamics that drive consumer behavior. Led by Erika Fritz Boy, a psychologist and former Qualitative Director at GfK Mexico, the firm specializes in in-depth interviews, focus groups, ethnography, and digital methodologies for multinational companies across Mexico, Latin America, and Europe.

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Mexico: +52 55 3995 3543
Spain: +34 664 48 12 94

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